Owned by Multi Screen Media Pvt. Ltd., SAB stands as a distinctly positioned channel in the crowded GEC space. It is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Aata Hai’. The shows are light-hearted and make for an enjoyable “family-viewing” experience. Since the repositioning and re-clothing of the channel, SAB has seen exponential growth.
The first mover advantage in the Comedy genre has seen SAB post a 200% growth in viewership and over 100% growth in advertisers. It is now the No. 6, in GEC space. SAB has outpaced channels like Star One, Sahara One and 9x, whilst also leaving behind others like Real and Star Utsav.
The programming mix of SAB includes some of Indian television’s most popular stars - Smriti Irani - as Maniben.com at 8.00 pm, followed by India’s no.1 comedy show Tarak Mehta ka Oltah Chashma at 8.30 pm. At 9.00pm is Sajan Re Jhooth Mat Bolo which features Tiku Talsania & Summet Raghvan. 9.30 pm it has a show with a Punjabi flavor called Jugni Challi Jalandhar.At 10 pm it has 'Lapataganj'followed by the 10.30 pm slot which features popular television actors like Kavita Kaushik and Ali Asgar, Tiku Talsaniya and Juhi Parmar are seen in ‘FIR’ and‘Yeh Chanda Kanoon Hai’.
It is SAB’s endeavor to create content that showcases India’s rich family heritage and reflects it with a light hearted panache for the entire family. This unique niche has received tremendous encouragement from viewers and fans and today SAB is a force to reckon with in the GEC space.