Owned by Multi Screen Media Pvt. Ltd., SAB stands as a distinctly positioned channel in the crowded GEC space. It is India’s only family comedy entertainment channel with a core brand promise of ‘Asli Mazaa SAB ke Saath Hai’. The shows are light-hearted and make for an enjoyable “family-viewing” experience. Since the repositioning and re-clothing of the channel, SAB has seen exponential growth.
The first mover advantage in the Comedy genre has seen SAB post a 300% growth in viewership and over 100% growth in advertisers. It is now the No. 5, in GEC space. SAB has outpaced channels like Imagine TV, Star One, Sahara One and 9x, whilst also leaving behind others like Real and Star Utsav.
The programming mix of SAB includes some of Indian television’s most popular stars.  Papad Pol Shahbuddin Rathod Ki Rangeen Duniya at 8.00 pm, followed by India’s no.1 comedy show Tarak Mehta ka Olta Chashma at 8.30 pm, a light hearted family comedy show Sajan Re Jhoot Mat Bolo at 9.00 p.m, Mrs. &Mr. Sharma Allahabadwale at 9:30 p.m. & Lapataganj at 10.00 p.m. followed by a Haryanvi cop- Kavita Kaushik and Ali Asgar in one of the most loved programs FIR at 10:30 pm on Monday & Tuesday. On Wednesday and Thursday there is Yeh Chanda Kanoon Hai at 10:30 pm slot. On Friday’s silent comedy show Malegaon Ka Chintu features on SAB at 8.00 p.m. followed by Bhavna Balsavar & Sunil Grover in Gutur Gu at 8.30 p.m.
It is SAB’s endeavor to create content that showcases India’s rich family heritage and reflects it with a light hearted panache for the entire family. This unique niche has received tremendous encouragement from viewers and fans and today SAB is a force to reckon with in the GEC space.