PLEASE READ THIS PRIVACY STATEMENT CAREFULLY BEFORE USING THIS WEB SITE.

This Privacy Statement is applicable to all SONY Entertainment Television (SET) Web sites and other sites on the Internet and World Wide Web owned and operated by SET (the "SET Sites"), and all services provided thereon, including all SET Forums (collectively, unless noted otherwise, the "Services").

SET respects the privacy concerns of all users of the Services. SET also recognizes the valuable potential of technology to help people communicate with the companies whose Web sites they visit, particularly through customer databases. Responsible use of the information you share with SET is paramount. In order to help you understand how the information you provide SET will be used, the following guidelines have been created.

Personally Identifiable Information:

In order to use certain portions of the Services, you may be required to register and create an account with SET ("SETIZENS Account"). There is no cost to create a SETIZENS Account but you will be asked to choose a SETIZNES ID, password, and provide certain personal information about yourself, such as your real name, age, address, telephone number, occupation and e-mail address. If you do provide SET with personally identifiable information, we will take all reasonable and appropriate steps to protect this information. SET will not disclose, share, sell or rent personally identifiable information to any third party without your prior consent except to authorise third party/agencies to collect, maintain and share data on our behalf.

Please note that your member name will be available to other members of the SET community while you participate in certain SET Forums or Events. You may access, edit or delete your information given for your SETIZENS ID.

Other than registration information, you may be asked to provide certain personal information in connection with your use of or participation in certain promotions such as entering sweepstakes, contests, surveys, newsletters, etc, ("Special Promotions"). In these instances, you will be informed of the intended use(s) of the requested information.

Non-Personally Identifiable Information:

As part of the registration process to create a SETIZENS Account or to participate in a Special Promotion, you may be asked to provide certain information about yourself which does not personally identify you. For example, you may be asked to provide information concerning your music or other entertainment preferences, purchasing habits, and the like. SET requests this information in order to enhance your online experience by understanding you better and to also make you aware of new services, programs or offers in which you may be interested.

In general, you can use the Services (except SET Contests) while remaining anonymous. However, in some cases, SET may still be able to collect certain non-personally identifiable information about your use of the Services. For example, SET might collect information concerning the type of Internet browser you are using, the type of computer operating system you are using, the domain name of your Internet service provider and/or the Web site or advertisement from which you linked to the SET site.

When you visit one of the SET Sites or advertisements appearing thereon, or use one or more of the Services, we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences or simply facilitate your signing in to use the Services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions.

In general, SET may use non-personally identifiable information to improve and enhance the Services. However, from time to time, SET may share this information with other entities in aggregate, non-personal form to show general demographic and preference information among users of the SET Sites.

Other sensitive information:

Whenever you give SET sensitive information (e.g., credit card numbers), SET will take all commercially reasonable steps to protect such information by establishing a secure connection with your Web browser. SET employs an industry-wide technology known as a secure-socket-layer ("SSL") to protect the transmission of payment information to the Site. Unless otherwise specified herein, credit card numbers are used only for payment processing and are not retained for marketing or any other purposes.

Postings to Forums:

All postings, whether in a chat room, on message boards or other method of communication within the Forums will generally be available to and freely accessible by other users of the SET Forums. Therefore, users should not expect that any information they post will be kept private or confidential and are encouraged to exercise discretion when using the SET Forums. Additionally, your member name may also be posted in conjunction with your post in the SET Forums.

Hyperlinks:

The SET Sites may contain links to or advertisements concerning other Web sites. Other sites may also reference, advertise, or link to SET Sites. SET is not responsible for the privacy practices or the content of such other sites and expressly disclaims all liability associated with your use of and the content on such other sites.

Consent to Processing:

By providing any personal information to the SET Sites, all users, fully understand and unambiguously consent to the collection and processing of such information in India. You also consent to allow SET to use the the personal information to use for any other new use, authorise third party/agencies to collect, maintain and share data on SET's behalf.

SET is dedicated to protecting your personal information and welcomes comments and questions on this policy.

SET reserves the right to change this policy at any time by notifying guests of the existence of a new privacy policy.

For those who are under 13 years old, please submit your personal information after taking your guardian's consent.

Last Updated: May 31, 2004